We believe art and culture are catalysts for a better future

We support the culture sector in achieving its mission working at the intersection of culture and sustainability to build a better future for planet and people. We develop and implement strategies and tools that enable, promote and protect art and culture. We bridge cultural and artistic knowledge, with strategic and management frameworks needed to conceptualise, plan, and deliver complex projects or organisations.  We work with governmental bodies, cultural institutions, artists and NGOs across the globe with a focus on the Middle East and Europe.

© Desert X installation view of Serge Attukwei Clottey `The Wishing Well 2021′. Photography by Lance Garber, Courtney the artist and Desert X

We support the culture sector in achieving its mission

We shape cultural strategy. We create new cultural organisations. We conceptualise, plan and deliver cultural projects and programmes. We build sustainable practices for the culture sector. These are our areas of services:

+ Sustainability Planning

+ Strategic & Organisation Planning

+ Cultural programming & Management

+ Public Art Planning

A spotlight on our sustainability framework for the arts

We have developed a curated framework that aims to catalyse a better future for the planet and its people through the arts. We do this by bringing sustainability best practice into the planning and operations of a cultural institutional or art project and by catalysing the power of art to help build solutions to the sustainability challenges we face globally today.

UreCulture connects sustainability into to the core vision, mission and planning of your cultural institution or art project.

UreCulture helps you measure, minimise, acknowledge and communicate the carbon and circular footprint of your cultural institution or art project.

UreCulture will build a donation strategy that will bring immediate positive impact to our planet and its people to compensate for your footprint.

UreCulture helps your cultural institution or art project contribute to the systemic solutions that are required for sustainability through discourse, innovation, transversal alliances, as well as catalysing the power of art to act as agent for change in society.

U. Loves

Manal AlDowayan – Now You See Me, Now You Don’t (2020)

Commissioned by Desert X and the Royal Commission of AlUla, photo by Lance Gerber courtesy Manal AlDowayan and Desert X

In 2020, commissioned by Desert X and the Royal Commission of AlUla (Saudi Arabia Ministry of Culture), Manal created a set of puddle-like installations made out of huge trampolines that could be touched, laid on, jumped on and observed by the public, with this experience allowing people to reflect on the environment this artwork has been placed in, the very dry desert of AlUla. Now You See Me, Now You Don’t, are the words that a humble puddle in the desert of Saudi Arabia would say to any of her curious visitors. She knows that she is only here for a brief moment of time.