Our sustainability policy is built on the following goals:

– Through our client work and systemic influence, support cultural actors to embed sustainability into their organisations and to harness the power of art and culture as a catalyst for change. Aligned with the Gallery Climate Coalition, we aim to help our clients contribute to the global arts sector target of a 50% reduction in carbon emissions by 2030.

– To lead by example by embedding sustainability planning into our own organisation, including measuring, reporting and minimising our carbon footprint as required by our Active Membership of the Gallery Climate Coalition. UreCulture is proud to have reduced its carbon emissions by more than 50% between 2019 and 2022 and a further 67.4% from 2022 to 2023.

– In compensation for our footprint we give back through donations to 1% for the Planet, Insetting and pro-bono work

GOAL ONE – Systemic Influence and impact

The environmental impact of our organisation is small. We acknowledge that the largest part comes from the client work we carry out and the practices of the industry we work in. Therefore, we will try to have systemic impact and influence in the projects we work on by:

– Sharing the UreCulture Regenerative Sustainability Roadmap with our clients so that they can consider implementing it in their organisations and projects. We acknowledge that we may have limited influence over which clients decide to embark on this sustainability journey, however we offer this possibility.

– Implementing the UreCulture Regenerative Sustainability Roadmap empowering our clients to become sustainability leaders who actively support the current sustainability agenda.

– Encourage our clients to harness the power of art and culture to transform society and raise awareness of our current planetary crisis through discourse, storytelling, innovation and, importantly, by leading by example.


GOAL TWO – Reducing our footprint

We commit to keeping UreCulture’s environmental impact low. From 2019 to 2023 we were able to reduce our carbon footprint by 86%. In 2024 we commit to continue minimising air travel where possible and also to consider efficiency in our behaviours, procurement and consumption of energy resources. We will report on our 2024 footprint and objectives in early 2025.

In line with the Gallery Climate Coalition requirements, we have established a Green Team. In 2024 the The Green Team will meet quarterly to discuss and evidence actions taken to minimise our carbon impact.

Some of actions we are targeting for 2024 are:
– Reduce the carbon emissions of our website
– Limit our long-haul business travel to 3 return flights and prioritise train transportation in Europe


GOAL THREE – Giving back

– To take responsibility for our small environmental impact, UreCulture has been a member of the 1% for the Planet alliance from 2021 to 2023 where donated 1% of our gross profits to 1% for the Planet. 1% for the Planet is an organisation supporting approved non-profit environmental and social organisations around the world.

– From 2024 onwards, our approach will align with the Gallery Climate Coalition guidelines, where we will apply the principle of “Insetting”. This means directing these funds towards internal initiatives aimed at reducing UreCulture’s carbon footprint.

– We also strive to deliver an element of pro-bono work for initiatives or projects committed to social and environmental sustainability and/or for artists who are actively contributing to raising awareness for our current climate and planetary crisis. Nicky Ure, managing director of UreCulture, carries out pro-bono work as a founding member of the committee of the Gallery Climate Coalition Spain.


UreCulture, 1 January 2024