Our sustainability policy is structured around three key goals:

– Systemic Influence and Impact in our Sector: Through our client work and broader influence, we support cultural organisations in embedding sustainability into their operations and harnessing the power of art and culture as catalysts for change. In alignment with the Gallery Climate Coalition, we aim to help our clients contribute to the global arts sector’s target of reducing carbon emissions by 50% by 2030.

– Reducing our own Carbon Footprint to Lead by Example: We integrate sustainability planning into our own organisation, including measuring, reporting, and minimising our carbon footprint, as required by our Active Membership of the Gallery Climate Coalition. UreCulture is proud to have reduced its carbon emissions by more than 50% between 2019 and 2022, followed by a further 67.4% reduction from 2022 to 2023. In 2024, as none of our projects required strictly necessary travel, our carbon footprint decreased by 95.65% to 0.1 tCO2e. This demonstrates that business travel is our only major carbon impact.

– Giving Back: To compensate for our footprint, we implement insetting strategies and provide pro-bono support for sustainability-focused initiatives.

The following sections provide a detailed explanation of each goal.

Goal 1: Systemic Influence and Impact

As an organisation, our direct environmental impact is minimal. However, the influence we exert through our client work and the broader cultural sector is significant. We strive to drive systemic change by:

– Sharing the UreCulture Regenerative Sustainability approach with our clients, encouraging them to integrate it into their organisations and projects. While we acknowledge that our influence over clients’ sustainability choices may be limited, we actively offer this opportunity.

– Implementing the UreCulture Regenerative Sustainability Roadmap, empowering cultural sector clients to become sustainability leaders and actively support the global sustainability agenda.

– Encouraging our clients to leverage the power of art and culture to drive societal transformation and raise awareness of the current planetary crisis through discourse, storytelling, innovation, and, most importantly, by leading by example.

Goal 2: Reducing Our Footprint to Lead by Example

We are committed to maintaining UreCulture’s environmental impact at a minimum. Between 2019 and 2023, we successfully reduced our carbon footprint by 86%. In 2024, we achieved a further 96% reduction due to the complete elimination of business travel. As none of our projects strictly required travel, we aligned with our policy principles and avoided a travel-related carbon footprint.

We acknowledge that this was a unique circumstance in 2024 and may not be replicable in future years. However, we remain committed to minimising air travel wherever possible and continuously improving efficiency in our operations, procurement, and energy use. We will report on our 2025 footprint and establish new objectives in early 2026.

In compliance with Gallery Climate Coalition requirements, we established a Green Team in 2024. This team meets regularly to assess and implement actions to further reduce our carbon footprint. Key initiatives in 2024 included eliminating business travel, reducing environmental impact through client work, and sharing expertise on regenerative sustainability with the education sector and our clients

Goal 3: Giving Back

To take responsibility for our remaining environmental impact, we have implemented the following measures:

– UreCulture was a member of the 1% for the Planet alliance from 2021 to 2023, donating 1% of our gross profits to vetted environmental and social non-profits worldwide.

– From 2024 onwards, we have aligned with the Gallery Climate Coalition’s insetting principle, redirecting these funds toward internal initiatives that further reduce UreCulture’s carbon footprint.

– We also strive to provide pro-bono support for initiatives and projects dedicated to social and environmental sustainability, as well as for artists actively raising awareness of the ongoing climate and planetary crisis.

UreCulture remains dedicated to integrating sustainability into all aspects of our work and inspiring positive change across the cultural sector.

UreCulture, 24 March 2025