About UreCulture

We are an agency dedicated to empowering the arts and culture ecosystem through innovative strategies, effective management solutions, and a commitment to regenerative sustainability. We translate the mission of the culture sector into sustainabilities strategies that create lasting impact for future generations and all life on Earth.

Multidisciplinary experience and systems thinking approach dedicated to delivering work for the culture sector  for over 17 years.

Europe based global practice with a focus on the Gulf region. Our key partners are located in the UAE and Kingdom of Saudi Arabia.

Regeneration & sustainability is embedded in our DNA. We are proud Active Members of the Gallery Climate Coalition.

MEET OUR TEAM

Nicky Ure, Managing Director - Ure Culture

Nicky Ure

Founder & CEO

Elena Ruiz, PhD

Sustainability & ESG Advisor

A NOTE FROM THE FOUNDER

about nicky ure

“Art and culture manifest in so many diverse ways, yet they uniquely unify humankind. Across history and time they have been a powerful catalyst for dialogue, impact and change in society. The role that arts will have to play in our transition to a sustainable future will be critical and I am excited to be part of this.

The development and management of cultural assets is key to supporting the role that culture plays for society. My contribution to the culture sector projects and initiatives has always navigated the intersection of cultural and artistic expertise, with strategy and management. This is why after four years working as a UK lawyer and a decade working for arts and culture public sector, I founded UreCulture. The current focus of my work is to support culture sector actors to step into leadership roles in the transition to a more sustainable and regenerative paradigm for our planet and its inhabitants. The transition to a new paradigm led by new thinking and a regenerative approach is the challenge of our time, and art and culture have an important role to play.

Our role at UreCulture is to realise our clients’ vision through shaping, progressing and delivering successful cultural assets that serve society, whilst also respecting and regenerating our planet. We are proud to work with a host of inspiring artists and cultural organisations in the Gulf region and Europe.”

— Nicky Ure, Founder & CEO, UreCulture