Photential is a global art platform for some of the fundamental names in the world of photography today focusing on experiencing multimedia art in new ways. The organisation aims to support contemporary photographers outside of their country of residence through an online digital platform, travelling exhibitions, and sales of their artwork. UreCulture supported Photential with strategic planning and cultural management services as part of its concept development phase.

To find about more about Photential and support photographers from around the world, click here.

This photograph is by the Russian artist Lena Tsibizova and courtesy of Photential.

Project type: Strategy Planning, Cultural Management
Year: 2019
Location: Madrid, Spain